For B2B tech leaders
Negroni turns what your company already knows into a living knowledge base, a CMO you can brief in Slack, and a specialist agent team that builds the campaign. Launch faster, at scale, still personal.
The problem
Everything marketing needs to be sharp already exists somewhere in the business. It just doesn't exist anywhere you can use it, and the people who hold it have day jobs.
Opportunity · pitch · proposition
The founder, the product lead, your best AE. They can explain it brilliantly in a conversation. Turning that into a complete, consistent brief is a different job, and it lands on you.
Strategy · creative · demand · ops
Doing all of it well takes more trained expertise than any mid-market team can sensibly employ. So something is always the weak link, and it moves around.
Generic · slow · expensive
They need briefing again every time. Quality and learning disappear into the hand-off, and you pay for the same context to be rebuilt from scratch each quarter.
Capture the knowledge once. Give an always-on specialist team the same context.
The Negroni Platform
Doing all three at once takes a platform, not a content tool. Trusted sources flow into a living knowledge base, become an approved campaign plan, and leave as assets in the systems your team already uses.
A living go-to-market knowledge base: connected, traceable, scored and ready for people and agents to reason from.
What you use Negroni for
These are the use cases Negroni tends to earn its place on first. Each one turns specialist knowledge and live signals into campaigns that fit the account.
Play 01
Turn one proposition into focused programmes for the markets and buying roles that matter.
Sharper market relevance
Play 02
Campaign an idea early, read the response and learn before committing to a full launch.
Evidence before scale
Play 03
Reps create tailored, account-ready material from approved company context.
Sales-ready material
Play 04
Customer success works from the same brain, so renewal and expansion land like campaigns.
Retention and expansion
Play 05
Tailor the next interaction to account signals, campaign response and deal context.
Relevant progression
The outcome
More shippedFaster learningHigher relevance
Inside the Company Brain
Marketing IQ is a single number for how ready your marketing is to be executed by a team, an agency or a machine. It comes with the list of what is missing and what to fix first.
Try it: connect your sources
Where most companies start. It lives in people’s heads.
A score on its own would just be a verdict. What makes it usable is the breakdown underneath: which parts of your knowledge hold up, which are thin, and what it would take to close the gap.
A typical first read
Score it once and you have a baseline. Score it again after the build and you can see what changed.
Why Negroni is different
Most AI marketing products begin at the blank page. Negroni begins upstream, with your company, your systems and the evidence behind every decision.
Strategy before execution
The Company Brain gives every decision your positioning, your proposition, your proof and your tone. Nothing gets generated from nothing.
Connected, not copied
It reads the sources you already trust and prepares work in the tools your team already runs. No parallel stack to maintain.
Month twelve beats month one
Results return to the brain, so the Marketing IQ and the next campaign keep improving. Marketing gets more specific as it scales, not more generic.
See it in action
In the order they actually happen, recorded in Slack where the work already gets done.
Curate the material that is actually right, connect the live sources, and the brain reads everything back to where it came from.
Flexible deployment options
The platform is identical in all three. The only question is where the work sits, and you can move between them as your team grows into it.
Option 01 · DIY
Right if somebody internally owns marketing and wants to build the capability in-house.
Platform, connectors and onboarding
Option 02 · Assisted
Right if you want to own it eventually, but need the brain built properly and the team trained first.
Brain built with you, team trained
Option 03 · Managed
Right if you want the output without the headcount. You brief, we run it as your marketing department.
Campaigns run end to end, monthly
About the name
Two friends in a bar, a Negroni each, doing the thing founders do for fun: pulling a go-to-market problem apart. Sharp arguments, real disagreement, and a genuinely good campaign taking shape between us.
Then we paid, went home, and by the morning it was gone. Nothing had been written down, and nothing shipped.
What if we could just record this conversation, and get the campaign out of it?
We could not stop thinking about it. So we built it, and the name stuck.
Start here
We score your Marketing IQ on your own material and walk you through the platform. Thirty minutes, no preparation needed, and you keep the score either way.
No commitment. If the fit isn’t there, we’ll tell you.