Personalised go-to-market, without the headcount.

Negroni is a go-to-market automation platform for B2B tech. Marketing as specific as a conversation with each buyer, as consistent as your brand, for your entire market.

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Your market is bigger than your marketing team.

In B2B tech, every industry, account, role, region and buying signal is worth a campaign of its own. Most teams give a handful a tailored story. The rest get the generic version, or nothing at all.

Four things hold it back.

01

Generic doesn't land.

Complex products need a story about the buyer's own situation. A segment message gets ignored.

02

Personal doesn't scale.

Tailoring by hand works, for the top ten accounts. Every extra account costs the same work again.

03

Everyone tells a different story.

Marketing, sales and every rep work from their own version of the company. The more people who pitch, the less consistent it gets.

04

AI made people faster, not the team.

An AI assistant works for one person, on one task, when asked. Someone still feeds it the context, fixes the draft and rebuilds it in every tool. Ten audiences are still ten rounds of work, and output still grows with headcount.

You set the direction. Negroni runs your go-to-market.

Give it a strategy, a brief or a buying signal. Negroni plans the campaign, researches every audience, makes every asset and ships it through your channels.

Personalised, at scale.

Every account and buying group gets a message built on its own situation, from your CRM, your sales calls, your company brain and what is happening at the account now. Ten audiences or two hundred, the team sets the direction once.

Without anyone asking.

A lead comes in or an account shows intent in the CRM or on a call, and the follow-up is ready for the rep.

The whole company, one standard.

Marketing, AEs and SDRs run campaigns from the same brain and the same method. A senior marketer and an SDR start from the same place.

Everything in view.

Every campaign per account in one place, what each one is based on, and what came back from it. Campaigns stop competing for the same people.

It prepares. Your team decides what goes out.

It follows your CRM and sales calls as they happen, and acts when something changes.

Intent becomes follow-up.

A lead comes in, an account shows interest, a buyer asks a question on a call. The page, email or deck for the rep is ready, or a proposal to make them.

Nothing slips.

An account that goes quiet, a competitor mentioned on a call, a deal without a next step. Negroni flags it and proposes what to do.

The brain stays current.

What wins deals, new material, and anything someone tags it with in Slack flows into the company brain. The team approves every change.

Specific to every audience. Consistent across every team.

Negroni works like a complete marketing department, in five parts. You set the direction and approve the plan.

  1. 01

    The company brain

    One version of your company: propositions, personas, proof, brand and what wins deals. It stays current from your CRM, calls and documents, learns what works, and your team approves every change.

  2. 02

    The virtual CMO

    It works from proven playbooks, researches every audience and pushes back on a thin brief. It proposes the plan, and nothing is made until you approve it.

  3. 03

    The connectors

    Negroni works inside the tools you already use. It picks up signals in your CRM and sends campaigns out through your email, website and ads, so it can act before anyone asks.

  4. 04

    The agency

    It makes pages, emails, ads, decks, blogs and white papers for every audience at once, and checks each one against the plan and your brand.

  5. 05

    Mission control

    One view of every campaign and asset: who asked for it, what is in production, what went out and what it did. Marketing keeps the standard without becoming the bottleneck.

One engine for every motion.

Vertical plays

One proposition. A campaign for each industry.

+8 industries

Multi-threaded accounts

One account. A message for each buying team in it.

+3 roles

Account clusters

Accounts in the same situation. One campaign that fits all of them.

14 accounts moving to the cloud

Persona campaigns

One product. A story for each role, in its own terms.

CFOCTOHead of Data

Regional campaigns

One campaign. A version for each market, in its own language.

ENDEFRNLES

Signal follow-up

Intent in the CRM. The follow-up, ready for the rep.

Veldt Freight · pricing page, 3 visits

Outbound sequences

A target list. Emails written from what is known about each person.

Day 1Day 4Day 9

Product launches

A feature ships. The launch campaign is ready when it does.

Audit log · ships Thursday

Partner co-sell

A partnership. Joint campaigns for the accounts you share.

24 shared accounts

Competitive displacement

Accounts renewing with a competitor. A campaign for the switch.

Renewal in 60 days9 accounts

Event follow-up

An attendee list. A follow-up that fits each attendee.

212 attendees

Inbound content

What buyers ask. Content that is found in search and AI answers.

data residency in the EU

Sales enablement

Tomorrow's meeting. A deck and a one-pager for that account.

Halvard Systems · 10:00

Personalised pages

Each audience. Its own landing page with a tailored demo.

fieldline.com/veldt

Proposition testing

A new idea. A small campaign to see what lands first.

A leads after 3 days

Customer expansion

Account history. Renewal and upsell campaigns.

UpsellRenewal31 accounts

Everyone asks marketing. Now they can do it themselves.

Sales needs a deck for tomorrow. Product wants a launch page. The founder has a campaign idea. It all lands on marketing, and marketing can't keep up. So people make their own with whatever AI tool they have, and it goes out off-brand and off-message.

With Negroni, anyone can brief a campaign in Slack, like asking a colleague. Every campaign starts from the same company brain, follows the same playbooks and brand, and is checked before it goes out.

Marketing

Set the standard once, and see everything that goes out in mission control.

Sales

Material for every account, without waiting for marketing.

Product

A launch campaign ready when the feature ships.

Leadership

Turn an idea into a campaign, to the same standard.

Built by go-to-market specialists and agent engineers.

Negroni is a joint venture of Paal15 and Yarado. Paal15 brings the go-to-market expertise: positioning, propositions and campaign strategy. Yarado brings the engineering: agents, connectors, hosting and security.

About us →

Reach more of your market, without more people.

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It started with a Negroni.

Two friends in a bar, a Negroni each, pulling a go-to-market problem apart. By the end of the evening a good campaign had taken shape. By the next morning it was gone. Nothing was written down, and nothing went out.

So we built the thing that would have kept it: a system that turns a conversation about go-to-market into the campaign itself. The name stuck.

Go-to-market expertise meets production-grade agents.

Negroni is a joint venture of Paal15 and Yarado. Paal15 brings the marketing method. Yarado brings the agents and the engineering to run them reliably. Negroni needs both, and neither company could build it alone. Both are based in Halfweg, near Amsterdam.

Paal15 · Go-to-market expertise

Paal15 has helped B2B tech companies grow and scale since 2011. From Amsterdam and London, it works with software companies, service providers, distributors and hyperscalers on positioning, propositions, narrative and routes to market. In Negroni, Paal15 brings the playbooks and the judgement to know what good looks like.

paal15.com →

Yarado · Agentic automation

Yarado builds and runs AI agents that automate work across business systems, for more than 100 organisations in healthcare, enterprise and software. It is ISO 27001 certified, works to NEN 7510 for healthcare data, and is a Deloitte Technology Fast 50 company. In Negroni, Yarado brings the agents, connectors, hosting and security.

yarado.com →

See what Negroni does for your market.

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